Costs of advertising on Google search engine
Real estate advertising on the Google search engine consists of two segments.
The first segment is creating an advertising campaign, and the second is budgeting and campaign management
The first segment is creating an advertising campaign, and the second is budgeting and campaign management
Creating Campaign and setting the budgetCreating a Google advertising campaign consists of several steps:
Keyword Research: Keywords are the foundation of every Google campaign. We research what keywords our target audience - potential real estate buyers - are searching for, to ensure that the ad is displayed when users search for certain terms. Campaign structuring: campaign organization through the creation of different ads for different properties, and segmentation by location, language or device Setting campaign goals: we define what we want to achieve with a certain campaign. This usually involves increasing traffic on the website where your property is presented. Ad creation: we create an ad for each property separately, taking into account keywords and target audience Budgeting and Bidding: You determine how much you want to spend on an advertising campaign for your property and choose the type of bidding that best suits your goals (eg click-by-click bidding or impression-by-impression bidding). Monitoring the results: we regularly monitor the performance of each individual campaign to see what is working well and what needs to be improved. We analyze metrics such as CTR (click-through rate), conversion rates and ROI (return on advertising investment). Campaign optimization: based on the analysis of the results, we adjust the campaign to improve performance, which may include adjusting keywords, testing different versions of ads or adjusting the budget. |
DISPLAYING THE ADSWhen ads start running, Google charges them per click as part of a predetermined budget. The cost per click generally ranges from 30 cents to several euros. At the end of each advertising period (monthly, quarterly, semi-annually or annually) we submit a report on the results of advertising, and in agreement with you we adjust the campaign for the next period, or stop advertising if you wish.
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PRICING
The minimum duration of advertising is 30 days, from the day the ad starts being displayed
Part 1: creating the campaign
It includes the creation of the presentation of the property on our website and the implementation of the Google Analytics tracking system
150.00 EUR one time payment
Part 2: Monthly budgeting and campaign management
Minimum monthly budget = 80.00 EUR
Campaign management = 12% of monthly advertising budget
It includes the creation of the presentation of the property on our website and the implementation of the Google Analytics tracking system
150.00 EUR one time payment
Part 2: Monthly budgeting and campaign management
Minimum monthly budget = 80.00 EUR
Campaign management = 12% of monthly advertising budget
Payment model and method:
Advertising is paid for in full after the ad starts running
The deadline for creating the campaign and putting it into operation is 5 working days
Advertising is paid for in full after the ad starts running
The deadline for creating the campaign and putting it into operation is 5 working days